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Section 2: Web 2.0 Technology Questions Read the case study attached and then answer All 5 questions in this document and upload you report to Moodle using the link provided. This section carries a total of 30 marks; each question carries 6 possible marks. 1. Define Microblogging and give an example of its main feature. Using the case study provided, explain the benefit and downside use of their Twitter. 1 of 1 Sainsburys Case Study Sainsbury’s employs over 153,000 people. Of these, 68% are part-time and 32% full- time. 60% of employees are women. A large Sainsbury’s Supermarket offers around 30,000 products – 50% of these are Sainsbury’s own brand including fresh produce. In addition to a wide range of quality food and grocery products, many stores offer delicatessen, meat and fish counters, pharmacies, coffee shops, restaurants and petrol stations Sainsbury’s serves over 14 million customers a week and at the end of March 2005 had 727 stores throughout the UK. Training • Sainsburys have a total of 29 commercial staff on their commercial and e- procurement teams, covering indirect spend (goods and services not for reasale). • Sainsburys train Procurement staff internally in technical areas with some external training in behavioural areas. They have their own in-house legal team who run workshops to disseminate information on changes in the law. • They run a range of procurement courses, particularly to ensure procurement staff are aware of the impact of what they say and how they act • Sainsburys also train people to negotiate effectively. • John feels that in key areas their own internal courses are more effective than formal qualifications. . John believes that investing in people is the most cost effective way to save money and improve performance. Performance targets • All buyers are set personal targets and each team gets bonuses based on these. . Buyers must hit financial targets and are rated according to performance against these targets Corporate . All contracts are negotiated centrally. With their e-procurement system Sainsburys has eliminated any variance in their contract letting procedure.

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