Write the whole presentation in word fail and then do the PowerPoint. The PowerPoint should have main point ,pictures,  and topic sentence for each point. PowerPoint should has 8 slides.

The outline should include:

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1- The company
2-The product
3-The purpose of our ad
4-The target audience
5- The catchy word or slogans
6- Is it a need or a fear
7-Strategies of  the commercial
8-Questions

##### Instuction:

Group Core Project Description

1. Students will work in groups of 4 students and all students should equally participate in the
completion of this project.

2. Create a print advertisement or 1 minute commercial for a product, service, company, etc. For
example, create an advertisement or commercial for Coca Cola, DHL service or BMW. It should
be a real product or service.

3. Develop and plan a presentation that describes the following:

a. Introduction…attention getter/hook
b. Play the video or show the advertisement on the screen.
c. Describe the commercial or the advertisement.
d. What is being advertised?
e. What is the message/purpose of the advertisement/commercial?
f. What is the target market of the advertisement/commercial?
i. Use the handouts from the ICP
ii. Remember to explain “why” and give examples
g. What are the marketing strategies that are being used in the advertisement/commercial?
i. Use the handouts from the ICP
ii. Remember to explain “why” and give examples
h. Provide a conclusion…final thought

4. Additional Requirements

a. The focus is on the commercial/advertisement, NOT the company or the product.
Remember that you are analyzing the commercial/advertisement.
b. PowerPoint or Slideshow Presentation
c. 10 – 12 minutes in length (not including questions and discussion)
d. Each person should speak for an equal amount of time.

5. Students will be graded both individually and as a group. Choose your groups carefully as the
performance of other students’ in your group WILL impact your grade for this project.

d
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