Complete 6 pages APA formatted article: Human Resources Management in Coca-Cola. The Coca-Cola company is known to be the world’s largest beverage manufacturer, marketer, distributor marketer and company. The company which is also one of the largest companies in the United States of America also deals in non-alcoholic concentrates and syrups. Incorporated in 1892, the Coca-Cola organization is best known for its main product – Coca-Cola although it currently offers almost 400 brands in well over 200 countries.
The company serves a wide client base with an approximate serving of 1.5 billion clients daily. This figure translates to over 10,450 beverages per second, and 800 million in the USA per year. In 2003 alone, the company achieved earnings in excess of 4.347 billion US dollars. The Coca-Cola Company and its subsidiaries only produce syrup concentrates which are sold to bottling companies who hold Coca-Cola franchise throughout the world. The company has several competitors across the different countries some of which make alcoholic drinks.
The Coca-Cola Company has a franchised distribution network that dates from 1889. It makes concentrate which is later sold to various bottling companies with exclusive territories throughout the world. .Coca-Cola has used catching themes such as “Drink Coca-Cola” and many other promotional strategies to market its products coupled with a strong, aggressive and effective marketing and distribution network. The company’s mission is to refresh and benefit everyone touched by the business. The company mission is simplicity, solidness and timelessness in doing business.
The Coca-Cola Company applies several strategies in order to stay ahead of competition. Differentiation strategies applied help to ensure that clients have a clear distinction between the company’s products, trademarks and brands and those of its competitors. Before venturing into a market, the company engages its machinery in conducting vigorous market research.
The company has policies that ensure its activities are globally standardized and meet all legal requirements. What this means is that more or less the same quality of product is ensured universally. Further, the company is renowned for recruiting and employing a well trained human resource that ensures its activities are performed satisfactorily.
Throughout the business world, human resource functions are faced with a number of challenges as a result or rapid evolutions in the corporate world. This calls for the adoption of strategies that will help in overcoming problems faced by human resource managers. Firms that do not emphasize on attracting and retaining talent often face dire consequences as competitors seize the opportunity to strategically employ a better human resource.