Complete 10 pages APA formatted article: Ameren coporation. Ameren is also involved in purchases of power, which in this case refers to wind power. Ameren’s operations are based in generally three parts this includes: Ameren Missouri located in Missouri together with Ameren Illinois and the Merchant generation, but its current headquarters are based in the city of St. Louis, Missouri. The company engages in electric generation, electric transmission and the distribution business, with the inclusion of merchant electric generation businesses. The company in the broader sense has the primary role of rendering its services to the residential, commercial and industrial customers (Jerry 2010) Ameren Corporation came into being as of December 31, 1997. this was a result of the merging of Missouri’s Union Electric Company with the immediate neighboring Central Illinois Public Service Company. Ameren traces its history as early as of 1929, this was the time when the Bagnell Dam located in on the Osage River was completed and equally ended producing approximately 175 of megawatts for the Missouri’s Union Electric Company. Significantly in 1931 the Union Electric Light and Power was in need of additional generating sources and this saw the company immediately began to buy power from the then Keokuk, IA Dam, later the dam ended up being bought by the Union Electric. Consequently this saw the dam significantly providing 134 megawatts of hydroelectricity, this was equally a significant achievement (Ameren 2011). As of 1950 the Union Electric was actually in possession of gas operations, this lead it to being the third largest distributor in Missouri. Ameren Missouri alone supplies its electric and gas services to an approximately 24,000 square mile area, this equates to a population of almost 2.8 million and 1.2 million electric customers and 127,000 gas customers. Ameren Illinois supplies its electricity to 1.2 million customers and its gas supplies to 806,000 customers in a population toping up to approximately 3.4 million (Ameren 2011). The company’s annual revenue is estimated to be around $6,828 and generally has a generating capacity of 16,000 MW. Ameren attributes its significant achievement to diversity, in form of its mentoring and training programs. an initiative that saw Ameren’s being ranked among the best utilities in nation for diversity four times in a row. This is achieved by its steadfast leadership commitments, contracts with a diversify suppliers and the company policy of hiring diverse candidates. Section two: EFE &nbsp. Key External Factors: Ameren Corporation’s EFE &nbsp. &nbsp. &nbsp. &nbsp. Opportunities Weight in % Rating Weighted Score in % 1. The economy demanding individuals to trade down in that they end up choosing cheaper options. 15 3 0.45 2. A total demand for more competitive energy choices among the United States population. 5 4 0.60 3. Amongst the company’s competitors such as Enel S.P. A. do not have the electric extension options 15 4 0.14 4. Approximately 57% Ameren’s located outside the United States of America absorb the country’s loss 7 2 0.14 5. The entire United States of America together with the global market welcome the Ameren’s products 9 3 0.27 6. Ameren’s competitors inspire total return to customers and a brand of loyalty. 5 2 0.27 7. Full demand for a totally free extension services against the charges set by competitors. 9 3 0.27 8.

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Complete 10 pages APA formatted article: Ameren coporation. Ameren is also involved in purchases of power, which in this case refers to wind power. Ameren’s operations are based in generally three par
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