This module examines three core business disciplines that each has some unique features when extended into an international setting. The three disciplines are marketing, operations, and human resource management. The case study in this module provides a good illustration for how marketing, operations, and human resource issues can differ across countries. It examines the efforts by Toy’s R US to enter the Japanese toy market, a market dominated by small retailers and distributors relying upon close relationships
Module Readings and Assignment:
Complete the following readings early in the module:
- Module online lectures
- From the textbook, International business: The challenges of globalization, 8th, please read the following:
- Developing and marketing products
- Managing international operations
- Hiring and managing employees
Assignment: Case Analysis—Adapting to Market Conditions
A business must be able to adapt to the market conditions in the host country. Using the Argosy University online library resources, find an example of a U.S. firm attempting to gain access to a foreign market dominated by the host country’s corporations, retailers, and distributors.
Analyze the case. In your case analysis, address the following:
- Summarize the basic situation in the case including a discussion of the business strategy of the U.S. firm you identified.
- Discuss the host country’s market along with the retail market, including its structural features. In your opinion, what are the primary differences compared to the U.S. markets where the U.S. firm normally does business?
- Discuss the changes that occurred in the host country’s marketplace over the last 20-30 years.
- Explain the efforts by the U.S. firm you identified to enter the host country’s marketplace.
- From your assessment, what seem to be the two most important factors that make entry into the host country’s marketplace challenging and potentially risky for a U.S. firm?
Submit your work in a 4- to 5-page Word document. Turned-in on time, Grading criteria followed All assignment qualifications addressed correctly, Grading Criteria followed, Include Question followed by the answer Reference Page Included Cover page Included, Paragraphs Indented, Running-head included, main heading should be centered; all new paragraphs should be indented; paper should be right ragged, not right justified; references, should always go on a standalone page. abstracts are not usually indented; acronyms should be spelled out when using them for the first time, for example HR. references as listed are APA standard. When you submit your papers through turnitin.com, your overall similarity index score should not be exceedingly high, with ten to fifteen percent being the maximum, Please make sure your APA formatting of citations. I have provided the APA resource cite for you. https://owl.english.purdue.edu/owl/resource/560/01, Please work on using literature within the span of the last 5 years, keep in mind there should not be any one, two, or three sentence paragraphs.
As to your writing: I reviewed your work against the GRADING RUBIC. Be sure that ALL opinions are backed up with the experts. Research academic articles in the library. Have stronger ties to your textbook. I want to see you use the weekly theories and concepts in each assignment. Watching writing. You need to have strong intro, body, conclusion not only for your paper but for each paragraph. Watch mechanics!!
Continue to be mindful that EVERY opinion needs to be backed up. This is how you justify your stance. When you state an opinion bring in academic scholarly peer reviewed articles to back it up (citing both in-text and at end of work. what strategies did they not choose and why… why were they not a good fit. A robust analysis looks at strength, weaknesses, opportunities, and threats in their strategic analysis. Back up your opinions on strategy with readings and research to add strength to your CONTENT I suggest that you could go deeper in your research here. Also, have stronger ties to textbook theories and concepts showing you can apply to real world scenarios.
Apply current APA standards for writing style to your work. All written assignments and responses should follow APA rules for attributing sources.
By Monday July 23, 2018 deliver your assignment to the Submissions Area.
Assignment Grading Criteria & Maximum Points:
Summarized the basic situation in the case study and the business strategy of the U.S. firm you identified. 20 pts.
Compared the host country to the U.S. marketplaces in relation to the case study. 20 pts.
Outlined the changes in the host country’s marketplace over the last 20-30 years and the two most important reasons why entry into the market is challenging and risky for U.S. companies. 20 pts.
Explained the efforts by the U.S. firm you identified to enter the host country’s marketplace.
Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources, displayed accurate spelling, grammar, and punctuation. 20 pts.
Total: 100 pts.