Go to Chapter 3 and do Exercise 3B “Develop a Competitive Profile Matrix” for Coca-Cola. Develop an analysis of Coca-Cola utilizing this matrix in two to three pages. Then go to the end of Chapter 4 and do Exercise 4A “Perform a Financial Ratio Analysis for Coca-Cola” Step 1. After developing an analysis of Coca-Cola (two to three pages) and after completing the financial ratio analysis (one page minimum), submit them in the Discussion Forum for this week.
As a class, refine the Competitive Profile Matrix analysis and the financial ratio analysis so that they are acceptable for Coca-Cola.